We partner with founders and teams to transform strategy into a brand that drives desire, raises reputation, and unlocks their next stage of growth.

Our Services

Brand Strategy

Unlock your competitive edge and move forward with a strategic brand story that aligns teams and clearly defines who you are, what you do, why you matter, and how you'll win.

Research & Insights
Brand Positioning
Purpose, Vision & Values
Brand Architecture
Strategic Narrative
Content Strategy
Copywriting
Naming
Brand Consultancy

Brand Identity

Engineer desire and bring your brand to life with flexible, scalable design systems that connect strategy to visuals that attract, educate, and convert.

Brand Identity
Creative Direction
Brand Guidelines
Print & Editorial
Packaging
Website Design & Development
Social Content
Art Direction

Business Direction

Gather the evidence to support the compound effects of brand and business pulling in the same strategic direction. Align on your challenges, opportunities and goals to build the foundations that inform all strategic and creative decisions.

Business Model Analysis
Market Positioning Assessment
Competitive Landscape Mapping
Target Audience Definition
Revenue Stream Evaluation
Growth Opportunity Identification
Strategic Goal Alignment

Explore

About

Our name reflects more than just how we work with partners. It’s our belief that powerful, profitable brands are built from the inside out and need strategy and creative working as one, side by side.

Approach

We're here to help founders punch above their weight, bringing bright futures forward for business, brand, and product.

Contact

If you’d like to work with us, we'd love to hear what you're building. We’re ready when you are.

Laughing women from the Groundbreaker program in a studio with white Groundbreaker logotype text overlay.

BRAND STRATEGY + IDENTITY DESIGN

Groundbreaker

Shaping perceptions to fast-track genuine social impact

Laughing women from the Groundbreaker program in a studio with white Groundbreaker logotype text overlay.

BRAND STRATEGY + IDENTITY DESIGN

Groundbreaker

Shaping perceptions to fast-track genuine social impact

Laughing women from the Groundbreaker program in a studio with white Groundbreaker logotype text overlay.

BRAND STRATEGY + IDENTITY DESIGN

Groundbreaker

Shaping perceptions to fast-track genuine social impact

Powerhouse branding on a digital screen showcasing wind turbines and fields, with the text "Combining Empathy and Innovation to Accelerate the Green Transition".

BRAND STRATEGY + IDENTITY DESIGN

Powerhouse

Designing for trust to unlock multi-national contracts

Powerhouse branding on a digital screen showcasing wind turbines and fields, with the text "Combining Empathy and Innovation to Accelerate the Green Transition".

BRAND STRATEGY + IDENTITY DESIGN

Powerhouse

Designing for trust to unlock multi-national contracts

Powerhouse branding on a digital screen showcasing wind turbines and fields, with the text "Combining Empathy and Innovation to Accelerate the Green Transition".

BRAND STRATEGY + IDENTITY DESIGN

Powerhouse

Designing for trust to unlock multi-national contracts

White Elyte logotype with people running with motion blur in the background

BRAND STRATEGY + IDENTITY DESIGN

Elyte

Using brand to influence success and achieve exponential growth

White Elyte logotype with people running with motion blur in the background

BRAND STRATEGY + IDENTITY DESIGN

Elyte

Using brand to influence success and achieve exponential growth

SIDE BY SIDE STUDIO

The strategic design partner for founders and teams ready to drive desire, raise reputation, and unlock their next stage of growth.

05:25:27 AEST

Suite 5, Level 1
Mitchell House
358 Lonsdale Street
Naarm / Melbourne
VIC 3000 Australia

Acknowledgment of country

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.

SIDE BY SIDE STUDIO

The strategic design partner for founders and teams ready to drive desire, raise reputation, and unlock their next stage of growth.

05:25:27 AEST

Suite 5, Level 1
Mitchell House
358 Lonsdale Street
Naarm / Melbourne
VIC 3000 Australia

Acknowledgment of country

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.

SIDE BY SIDE STUDIO

The strategic design partner for founders and teams ready to drive desire, raise reputation, and unlock their next stage of growth.

05:25:27 AEST

Suite 5, Level 1
Mitchell House
358 Lonsdale Street
Naarm / Melbourne
VIC 3000 Australia

Acknowledgment of country

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.