Design Thinking
We're here to help founders punch above their weight, bringing bright futures forward for business, brand, and product.

Our Approach

Owner’s Mindset

We approach every project with an owner's mindset. Every decision we make, from strategy to design, is driven by what's best for your business, as if it were our own.

Great Work With Great People

We're selective about the people we partner with. Great relationships are at the heart of great work. We love delivering reality-altering brands for people who share our passion for getting it right.

Work That Works

Designing award winning brands is great. But it’s not what we’re aiming for (awards don't pay your bills). We design brands that work in the real world—driving sales, attracting talent, and building lasting value.

Side By Side

You work directly with the those shaping your project. No account managers. No junior teams. We're small and focussed by design. Senior-thinking, streamlined processes, better outcomes.

Do It Once. Do It Right.

Brand is an investment. We build for long-term impact, not short-term surface-level wins. Get it right once, then lock in knowing your brand is working for you, not against you.

Explore

About

Our name reflects more than just how we work with partners. It’s our belief that powerful, profitable brands are built from the inside out and need strategy and creative working as one, side by side.

Services

We partner with founders and teams to transform strategy into a brand that drives desire, raises reputation, and unlocks their next stage of growth.

Contact

If you’d like to work with us, we'd love to hear what you're building. We’re ready when you are.

Laughing women from the Groundbreaker program in a studio with white Groundbreaker logotype text overlay.

BRAND STRATEGY + IDENTITY DESIGN

Groundbreaker

Shaping perceptions to fast-track genuine social impact

Laughing women from the Groundbreaker program in a studio with white Groundbreaker logotype text overlay.

BRAND STRATEGY + IDENTITY DESIGN

Groundbreaker

Shaping perceptions to fast-track genuine social impact

Laughing women from the Groundbreaker program in a studio with white Groundbreaker logotype text overlay.

BRAND STRATEGY + IDENTITY DESIGN

Groundbreaker

Shaping perceptions to fast-track genuine social impact

Powerhouse branding on a digital screen showcasing wind turbines and fields, with the text "Combining Empathy and Innovation to Accelerate the Green Transition".

BRAND STRATEGY + IDENTITY DESIGN

Powerhouse

Designing for trust to unlock multi-national contracts

Powerhouse branding on a digital screen showcasing wind turbines and fields, with the text "Combining Empathy and Innovation to Accelerate the Green Transition".

BRAND STRATEGY + IDENTITY DESIGN

Powerhouse

Designing for trust to unlock multi-national contracts

Powerhouse branding on a digital screen showcasing wind turbines and fields, with the text "Combining Empathy and Innovation to Accelerate the Green Transition".

BRAND STRATEGY + IDENTITY DESIGN

Powerhouse

Designing for trust to unlock multi-national contracts

White Elyte logotype with people running with motion blur in the background

BRAND STRATEGY + IDENTITY DESIGN

Elyte

Using brand to influence success and achieve exponential growth

White Elyte logotype with people running with motion blur in the background

BRAND STRATEGY + IDENTITY DESIGN

Elyte

Using brand to influence success and achieve exponential growth

SIDE BY SIDE STUDIO

The strategic design partner for founders and teams ready to drive desire, raise reputation, and unlock their next stage of growth.

05:25:27 AEST

Suite 5, Level 1
Mitchell House
358 Lonsdale Street
Naarm / Melbourne
VIC 3000 Australia

Acknowledgment of country

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.

SIDE BY SIDE STUDIO

The strategic design partner for founders and teams ready to drive desire, raise reputation, and unlock their next stage of growth.

05:25:27 AEST

Suite 5, Level 1
Mitchell House
358 Lonsdale Street
Naarm / Melbourne
VIC 3000 Australia

Acknowledgment of country

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.

SIDE BY SIDE STUDIO

The strategic design partner for founders and teams ready to drive desire, raise reputation, and unlock their next stage of growth.

05:25:27 AEST

Suite 5, Level 1
Mitchell House
358 Lonsdale Street
Naarm / Melbourne
VIC 3000 Australia

Acknowledgment of country

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.