We’re the brand creation partner that builds and evolves brands for founders, start-ups and established businesses ready to stand out, be bold, and embrace positive change. We’re all about making sure your brand strategy, business strategy, and visual identity all work Side By Side.

We’re on a mission to ensure businesses reach their full potential and aren’t held back by poor branding and design. How do we do it? We find and design new and exciting ways to create distinctive future-ready brands that help our clients push their boundaries, connect with their audience, inspire action, and endure change. Ultimately, we want to help build tomorrow’s loved and successful companies.

Jack O'Sullivan
Founder & Principal Designer


As the Principal Designer at Side By Side Studio, I work closely with the clients we partner with to help create and evolve brands and businesses to be strategy-led and design-driven.

Powerful brands are created when a solid business strategy, brand strategy and brand identity work side by side. Combining creative and commerce thinking, I work to ensure these elements align harmoniously in every project. It’s important to my process that I understand how a business works, breaking down the business model and discussing the business’ goals and challenges. Then, clarify purpose, vision, values, competitors/alternatives, and most importantly, dive deep into who your audience is and what connects with and inspires them.

Outside of the studio, I love pizza, photography, hitting 120+ on the golf course, short walks to the pub, Chicken Parmies, rain when sleeping, not rain when outside, Eggs Benedict, music (Country included), pasta and wine for lunch, and a good night’s sleep.

If you are ready to create or evolve your brand, chat about a project or idea, or explore how we can help you push your boundaries, get in touch with me here.

Tailored Teams

With our ability to collaborate with top creatives from various disciplines, we assemble tailored teams to explore and design outcomes specific to your project. We’re ready to implement bespoke creative talent from copywriters and photographers to developers and motion designers.

If you’d like to join our roster, get in touch here. Let us know a bit about yourself and your dream project.

Side By Side Experiences

If you’re a founder or start-up looking for a brand creation partner to help accelerate growth or a small business needing a complete transformation. We’re ready to understand where you’re at and help get you where you need and want to be. We’ve broken our offering into four design experiences.

SXS Accelerator
The Accelerator program is our core engagement for early-stage start-ups. This unique offering builds MVP brand identities in 12 weeks or less. SXS Accelerator is about fast-tracking ideal brand perception and positioning to increase and assist with early growth and funding.

SXS Signature
Signature is our primary offering for small and established businesses ready for a complete brand transformation. If your brand is stuck, going backwards, not attracting the right people, or you can't put your finger on it and want to talk it through, you're in the right place.

SXS Partners
Looking to partner on a business? SXS Partners is for those looking to take design partners to the next level. Although we aren’t a venture capital fund, we are a creative business that knows what it takes to build something great from scratch.

SXS Pro Bono
SXS Pro Bono is a unique program offering Side By Side's brand services to those helping others and the world. Our Pro Bono offering supports purpose-driven companies and non-profit organisations that share our values and vision for a better future for all. This offering includes a bespoke brand identity package to ensure your brand connects, communicates, and inspires effectively, so you're making the biggest impact possible.

Explore Experiences

Side By Side Studio Experience Title - Accelerator
Side By Side Studio Experience Title - Signature
Side By Side Studio Experience Title - Pro Bono
Side By Side Studio Experience Title - Partners


We combine meaningful strategy and innovative design to find and create new and effective solutions for business growth and positive transformation.

Learn more about our approach →

Design Services
Brand Identity
Creative Direction
Brand Guidelines
Print & Editorial


Web & Digital Design
Social Content
Art Direction

Strategy Services

Brand Positioning
Purpose, Vision & Values
Brand Architecture

Content Strategy
Brand Consultancy

Awards & Recognition

Victorian Premier's Design Awards 2023 (Finalist)
Powerhouse (Communication Design)

Transform Awards ANZ 2023 (Silver)
Powerhouse (Best Visual Identity From The Energy & Utilities Sector)

AGDA Design Awards 2023 (Finalist)
Elyte (Branding & Identity)

AGDA Design Awards 2023 (Finalist)
Powerhouse (Branding & Identity)

Indigo Design Awards 2023 (Bronze)
Range (Branding & Identity)

Indigo Design Awards 2022 (Silver)
The Penthouse (Branding & Identity) 

Indigo Design Awards 2022 (Silver)
ARQUITEKA (Branding & Identity)

AGDA Design Awards 2021 (Finalist)
ARQUITEKA (Branding & Identity)

AGDA Design Awards 2021 (Finalist)
ARQUITEKA (Physical Application)

Indigo Design Awards 2021 (Gold)
SA1NT UNBREAKABLE (Branding & Identity)

AGDA Design Awards 2020 (Merit & Finalist)
SA1NT WORKWEAR (Branding & Identity)

AGDA Design Awards 2020 (Finalist)
SA1NT UNBREAKABLE (Branding & Identity)

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.

© Side By Side Studio 2024