Approach, Process, Belief
At Side By Side, our ability to form strong connections with those we partner with is essential to our creative process. Understanding underpins what we’re all about—getting to the bottom of where you’re at and what’s important to you and your business.
Our approach is grounded in the belief that powerful brands are created when design is elevated through a strategic lens. We combine these elements to create brands that are not just memorable but also have the power to accelerate growth, inspire action and endure change.
We see ourselves as design partners and future friends, not just a creative service transaction. We push the boundaries of what’s possible and expected in the design industry. We aim to create innovative and future-focused work, challenging the predictable and encouraging positive change. By partnering with us, you can expect an unmatched work ethic and beautiful strategy-led design.
Although each project has its unique needs and challenges, we go through four key phases to understand and uncover what's needed to help create or transform your brand.
To start, we learn everything about your business, your customers, the industry, and the competitive and alternative landscape. We want to understand your business as you do—the good, the bad, and the ugly. We’ll review your business model to ensure brand and business strategy alignment before moving into the visual identity. During this stage, we’ll start to understand the business vision and brand personality by uncovering who you are, who you are for, what makes you different and where you want to be.
Next, we sit with all we’ve read, heard and seen and begin to form your brand strategy DNA. Here we clarify the vision, define your brand positioning, uncover the opportunities, and discuss goals and priorities.
Once we’re clear on your purpose, position and desired situation, we create ideas based on the brand strategy DNA work. Here we begin to craft and refine brand identity concepts that align with your ideal brand perception.
Lastly, we refine the thinking from our design stage and take those ideas from concept to final outputs. We’ll finalise and roll out the agreed direction across all required applications.
We design brands for the bold. The change-makers. The rule-breakers. The relentless and the brave. These are the founders and businesses we love to partner with.
Sometimes we partner early when a business is just a seed of an idea. We understand design’s crucial role in these early stages and how a strategy-led and design-driven identity can influence success.
Other times, we collaborate with those who have been there and done it before. Whether it’s a refresh, reposition or rebrand, we’re ready to discover the best move forward and help lead you there.
People are at the centre of what we do. People come first, and it all flows from there. When we partner with a new client, we strive to build connections, trust and friendships early in the process.
Whether your business is yet to take the first step or struggling to take its next step, we’re ready to understand where you’re at and where you want to be, then work side by side to get there together.
We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.
© Side By Side Studio 2023