Elyte

Using brand to influence success and achieve exponential growth

BRAND Identity CASE STUDY

Elyte

Overview

The team at Elyte formulated the product they wanted to use and see in the market—a simple no-sugar hydration solution with essential electrolytes that replenish, nourish, and positively impact a balanced lifestyle. But launching into the saturated hydration market meant competing against established players, each owning significant market share and consumer mindshare.

The challenge was clear: how do you enter a crowded category as a startup and immediately look bigger than you are? Our role was to develop the Elyte brand strategy, identity, packaging, and website design that would fast-track early adoption and secure market differentiation from day one.

Scope

Brand Strategy
Brand Identity
Brand Rollout
Packaging Design
Website Design

Results

Following the brand launch, Elyte achieved explosive growth with substantial revenue increases and built a loyal customer base with strong repeat purchase rates. The brand's professional appearance helped establish immediate credibility and trust.

Elyte hydration bottle and branding with woman drinking in forest

Challenge

The hydration market presented a complex positioning challenge. Established competitors owned clear territories: LMNT dominated performance with salt-focused messaging, Hydralyte held the Australian general market and medical space, and Pure Sports Nutrition captured the local New Zealand market through ingredient transparency.

But Elyte faced an even more nuanced challenge—they needed to appeal to multiple distinct audiences simultaneously: serious endurance athletes, casual gym-goers, busy active parents, and people balancing demanding lifestyles. Each group had different motivations, language preferences, and trust signals. Creating a brand that spoke authentically to all without feeling generic or excluding any segment required surgical precision in strategy and execution.

As with any startup entering a crowded category, the stakes were high. Elyte needed to look bigger and more established than they actually were to build the consumer trust essential for supplement purchases from day one.

Solution

We developed a brand strategy anchored in empowerment rather than performance alone, giving Elyte permission to speak across audience segments while maintaining authenticity and avoiding the sterile or intimidating aesthetics common in the category.

The visual identity needed to work harder than your average brand system. We locked in a bold, confident logotype and flexible design language that could appear technical and credible for serious athletes while remaining approachable and accessible for everyday consumers. The system balances scientific authority with human warmth through careful typography choices, colour applications, and information hierarchy.

Our packaging design became a key differentiator, consistently drawing praise from both trade and consumers. The design communicates premium quality and trustworthiness—essential for a new brand asking consumers to trust them with their health and performance.

We established clear brand values that guided every creative decision and ensured consistency across the complex audience matrix, creating a framework that could flex across different consumer touchpoints while maintaining brand integrity.

The result is a brand that immediately established market credibility, enabling Elyte to compete with established players from launch while building genuine emotional connections across diverse consumer segments.

ELYTE Hydration Pop-up Store information with hours and website address, featuring electrolyte powder benefits

Elyte hydration electrolyte powders billboard featuring a cyclist and key ingredient information.

Elyte hydration website showing a woman drinking from a water bottle with text "Backed by Science, Formulated by Nutritionists, Engineered to Elevate."