We developed an identity built around movement and adaptability. The brand mark functions as both the letter 'R' and the representation of a person in motion, with three geometric shapes representing Range's core services: physiotherapy, pilates, and strength conditioning. The deliberately fresh colour palette immediately distinguishes Range from the typical blues and greens of their competitors.

The system includes flexible logo variations for different services and locations, plus a comprehensive approach to imagery that uses the brand shapes as dynamic masking elements. This creates a cohesive visual language that can adapt as the business grows, whether applied to uniform design, clinic signage, or social media content.