Range

Establishing expansion-ready perceptions from day one

BRAND Identity CASE STUDY

Range

Overview

Range came to us at a pivotal moment. They were transitioning from a franchise model to company ownership. While they had the name Range, they needed a complete brand identity that would support their vision of a modern, approachable physio practice and position them for growth across multiple locations and services.

Scope

Brand Identity
Brand Rollout
Brand Guidelines

Range physiotherapy brand identity logo with geometric shapes and navy text
Range physiotherapy brand identity logo with geometric shapes and navy text

Challenge

The physiotherapy industry typically relies on conservative, clinical aesthetics that can feel sterile and intimidating. Range wanted to break this mould and create a practice that felt welcoming and modern while maintaining professional credibility. The challenge was developing an identity that would work across their planned expansion, while supporting growth into new services like pilates and performance training.

Solution

We developed an identity built around movement and adaptability. The brand mark functions as both the letter 'R' and the representation of a person in motion, with three geometric shapes representing Range's core services: physiotherapy, pilates, and strength conditioning. The deliberately fresh colour palette immediately distinguishes Range from the typical blues and greens of their competitors.

The system includes flexible logo variations for different services and locations, plus a comprehensive approach to imagery that uses the brand shapes as dynamic masking elements. This creates a cohesive visual language that can adapt as the business grows, whether applied to uniform design, clinic signage, or social media content.

Range physiotherapy logo with person stretching
Range physiotherapy logo with person stretching
Range physiotherapy logo with abstract shapes and imagery of people in motion.
Range physiotherapy logo with abstract shapes and imagery of people in motion.
Range physiotherapy brand identity logo variations with abstract geometric shapes and soft colours.
Range physiotherapy brand identity logo variations with abstract geometric shapes and soft colours.
Range physiotherapy logo with people stretching and exercising, offering physio, massage, pilates, and strength training.
Range physiotherapy logo with people stretching and exercising, offering physio, massage, pilates, and strength training.
Range physiotherapy social content examples for massage, pilates, and strength training for every body in Northcote & Preston
Range physiotherapy social content examples for massage, pilates, and strength training for every body in Northcote & Preston
Range physiotherapy brand identity stationery and business cards with modern logo and typography
Range physiotherapy brand identity stationery and business cards with modern logo and typography
Range physiotherapy clinic billboard with people stretching and exercising, featuring services like physiotherapy, pilates, and strength training.
Range physiotherapy practice navy blue polo shirts with branded logo mockup
Range brand identity with services Range Physio, Range Pilates, Range Podiatry and locations Range Preston, Range Northcote, Range Carlton.
Range physiotherapy clinic services: Physio, Massage, Pilates, Strength Training with website address.
Laughing women from the Groundbreaker program in a studio with white Groundbreaker logotype text overlay.

BRAND STRATEGY + IDENTITY DESIGN

Groundbreaker

Shaping perceptions to fast-track genuine social impact

Laughing women from the Groundbreaker program in a studio with white Groundbreaker logotype text overlay.

BRAND STRATEGY + IDENTITY DESIGN

Groundbreaker

Shaping perceptions to fast-track genuine social impact

Laughing women from the Groundbreaker program in a studio with white Groundbreaker logotype text overlay.

BRAND STRATEGY + IDENTITY DESIGN

Groundbreaker

Shaping perceptions to fast-track genuine social impact

Powerhouse branding on a digital screen showcasing wind turbines and fields, with the text "Combining Empathy and Innovation to Accelerate the Green Transition".

BRAND STRATEGY + IDENTITY DESIGN

Powerhouse

Designing for trust to unlock multi-national contracts

Powerhouse branding on a digital screen showcasing wind turbines and fields, with the text "Combining Empathy and Innovation to Accelerate the Green Transition".

BRAND STRATEGY + IDENTITY DESIGN

Powerhouse

Designing for trust to unlock multi-national contracts

Powerhouse branding on a digital screen showcasing wind turbines and fields, with the text "Combining Empathy and Innovation to Accelerate the Green Transition".

BRAND STRATEGY + IDENTITY DESIGN

Powerhouse

Designing for trust to unlock multi-national contracts

White Elyte logotype with people running with motion blur in the background

BRAND STRATEGY + IDENTITY DESIGN

Elyte

Using brand to influence success and achieve exponential growth

White Elyte logotype with people running with motion blur in the background

BRAND STRATEGY + IDENTITY DESIGN

Elyte

Using brand to influence success and achieve exponential growth

SIDE BY SIDE STUDIO

The strategic design partner for founders and teams ready to drive desire, raise reputation, and unlock their next stage of growth.

05:25:26 AEST

Suite 5, Level 1
Mitchell House
358 Lonsdale Street
Naarm / Melbourne
VIC 3000 Australia

Acknowledgment of country

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.

SIDE BY SIDE STUDIO

The strategic design partner for founders and teams ready to drive desire, raise reputation, and unlock their next stage of growth.

05:25:26 AEST

Suite 5, Level 1
Mitchell House
358 Lonsdale Street
Naarm / Melbourne
VIC 3000 Australia

Acknowledgment of country

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.

SIDE BY SIDE STUDIO

The strategic design partner for founders and teams ready to drive desire, raise reputation, and unlock their next stage of growth.

05:25:26 AEST

Suite 5, Level 1
Mitchell House
358 Lonsdale Street
Naarm / Melbourne
VIC 3000 Australia

Acknowledgment of country

We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.