B.Solution

Building credibility for a beauty startup to compete with luxury giants

BRAND Identity CASE STUDY

B.Solution

Overview

B.Solution wanted to launch their Manuka honey acne treatment with the credibility to sit alongside luxury beauty brands while remaining accessible to teenagers and young adults. The challenge was creating a brand identity that could appeal across demographics—from budget-conscious Gen Z consumers to professional makeup artists—without falling into typical beauty industry clichés.

Scope

Brand Strategy
Brand Identity
Packaging Design
Campaign Development

B.Solution Manuka Honey Acne Cream billboard advertisement featuring a close-up of a woman's eye and product packaging on a New York City street.

Challenge

The beauty industry presents a fundamental positioning challenge for new brands: how do you achieve the credibility of established luxury players while remaining accessible to price-conscious younger consumers? B.Solution faced this exact dilemma with their Manuka honey spot treatment.

Traditional acne treatments often fall into two camps—clinical, medical-looking products that feel harsh, or overly feminine pink packaging that excludes male consumers. Meanwhile, the affordable skincare space was becoming increasingly crowded with brands like The Ordinary and CeraVe claiming the accessible positioning.

B.Solution needed to break through this noise with an identity that could work in pharmacy aisles and Sephora displays equally well, appealing to their broad target demographic without compromising on premium perception.

Solution

The visual identity centred on a distinctive split-screen system that represents the brand's stance on new beauty standards, moving away from perfection toward authenticity.

The colour palette deliberately avoids typical beauty industry pinks and pastels, instead using bold honey yellow, sophisticated chrome, and clean black and white. This gender-neutral approach appeals to both male and female consumers while standing out on shelf.

The naming convention extends beyond the core "B.Solution" brand to create a flexible system, "B.Natural," "B.Ethical," "B.Yourself", that can grow with the product line while maintaining brand consistency.

Typography and packaging were designed to feel premium without intimidating, using clean lines and sophisticated layout that could work equally well in campaign photography and practical product information.

The outcome was a brand identity system that positioned B.Solution as a "beauty icon in the making," creating the visual foundation for a product that could compete in both pharmacies and premium retail environments while maintaining authentic appeal to their core Gen Z audience.

B.Solution Manuka Honey Acne Cream tube with split silver and yellow packaging design

B.Solution collaborations with GQ, Vogue, Mecca, and Sephora showcasing fashion and beauty partnerships

B.Solution Manuka Honey Acne Cream packaging design with split-design yellow and white panels.