Giving Yarra Valley's finest craft cider a refresh.
ARQUITEKA
Brand Refresh
2020–2021
Working off the land for 150 years in Victoria's Yarra Valley, ARQUITEKA is a new world craft cider. Blending innovation with traditional processes, ARQUITEKA has created a locally made, cold-pressed, vegan-friendly cider that honours nature.
It was our job to bring this story to life. With a strong focus on social and avoiding the expected cider category norms (farm-style aesthetic etc.), we built a modern brand identity for a future-focused cider that works harmoniously with the existing logotype and bottle design. From photography to typography, we created a balance of old meeting new across all business collateral.
We acknowledge and pay our respects to the traditional owners, storytellers, creatives, and sovereign custodians of the land on which we work and rest, the Wurundjeri Woi-wurrung People of the Kulin Nation. We extend our respect to their Ancestors and all First Peoples and Elders.
© Side By Side Studio 2023