Giving Yarra Valley's finest craft cider a brand refresh.

ARQUITEKA
Brand Refresh
2020–2021

Working off the land for 150 years in Victoria's Yarra Valley, ARQUITEKA is a new world craft cider. Blending innovation with traditional processes, ARQUITEKA has created a locally made, cold-pressed, vegan-friendly cider that honours nature.

It was our job to bring this story to life. With a strong focus on social and avoiding the expected cider category norms (farm-style aesthetic etc.), we built a modern brand identity for a future-focused cider that works harmoniously with the existing logotype and bottle design. From photography to typography, we created a balance of old meeting new across all business collateral.

ARQUITEKA Brand Refresh - Cover Type
ARQUITEKA Brand Refresh - Art Directed Photoshoot
ARQUITEKA Brand Refresh - Tone of Voice Branding
ARQUITEKA Brand Refresh - Instagram Story Content
ARQUITEKA Brand Refresh - Social Post Content
ARQUITEKA Brand Refresh - Social Post Content
ARQUITEKA Brand Refresh - Instagram Social Grid
ARQUITEKA Brand Refresh - Printed Design Recipe Card
ARQUITEKA Brand Refresh - Cooler Bag Design
ARQUITEKA Brand Refresh - Cooler Bag Details
ARQUITEKA Brand Refresh - Billboard Design
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